Standard software has a role
ERP and CRM platforms work well for accounting, warehouse, invoicing and core records. Problems start when teams force unique processes into rigid tools.
When custom makes sense
Custom web apps fit complex quoting, client onboarding, quality control, partner portals, approval workflows and field data collection.
The hybrid route
Many SMEs do not need to replace everything. They need a digital layer connecting ERP, spreadsheets, CRM and operations.
CONSOO method
CONSOO starts from the process and decides what should stay, what should be automated and what deserves a dedicated interface.